Retail Store Sales Manager (Bicycle & Components Industry)（w/m/d）

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Company Overview
A leading Chinese electric bicycle brand focused on smart mobility solutions, combining advanced technology, precision engineering, algorithm optimization, and power systems to deliver high-performance, intelligent e-bikes. Renowned for innovative design, superior battery management, extended range, responsive handling, and smart connectivity, our products excel in urban commuting and long-distance riding. As we expand globally, we are now seeking an experienced professional to drive retail expansion across the DACH region (Germany/Austria/Switzerland).

Job Responsibilities

Lead the development of store networks in the DACH region (Germany/Austria/Switzerland), identify potential partners (distributors/agents), negotiate contracts, and finalize store locations；

Analyze local consumer needs and competitor trends to design store layout strategies tailored to the DACH market；

Provide product and technical training (e.g., smart systems, battery management) and support stores in launching marketing campaigns to boost sales conversion and brand loyalty；

Collaborate with headquarters to localize brand initiatives (test rides, sustainability promotions) and establish a post-sales service system to ensure compliance and customer satisfaction；

Set regional sales targets, monitor performance metrics, refine strategies based on data insights, and deliver regular market analysis reports.

Requirements

Minimum 1 year of channel expansion experience in the European market; preference for candidates familiar with e-bike/premium retail industries. Sales professionals with experience in similar industries will also be considered；

Fluent in English; proficiency in Chinese is a plus. Based in the DACH region or available for frequent business travel；

Strong commercial negotiation skills with the ability to articulate technical strengths (e.g., battery range, algorithms, smart connectivity).

Interested?

If you are interested in this position, please send your CV to headhunter Ms. Lan Kontakt-Formular . We look forward to speaking with you further and you will learn more about the position.